With Google's migration from Places Pages to Google+ Pages
there are some big changes. Here are some of them.
- No more anonymous reviews. Result: harder to spam the reviews which is a good thing
- In setting up a listing the number of categories is still five, but the numbers that show has been reduced to two. Result: Harder to know what the competition is doing. The first two categories are really important.
- Google Offers is now more prominent. Result: Allows for a competitive advantage as many businesses do not use it.
- The business description has grown exponentially in importance because there is less information on the page, and the placement of the description is much more prominent. Result: Spend time making sure the business description is perfect.
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