Here is a great article on analytical tools to track website traffic. Google Analytics is good but they hold some information back and so the numbers don't always add up. I also don't like that I cannot go to the page from where the visitor came from. Here is the article: Analytical Tools. One promising tool is this one:
http://piwik.org/
Here is a cool site that claims all a companies social profiles:
http://piwik.org/
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