Friday, August 24, 2012

Bing Local

Two months ago Bing did  a deal with Yelp in which Bing would pull its local results that show in the map from Yelp.  As of right now the search results are terrible and the user experience is poor.  Most frustrating is that many of the results in the map don't have a website.

In a search for Auto Repair Wakefield, RI, the first result is for a business in Newport, RI 15 miles away.  The second result is Benny's that is a department store that installs tires, the third result is Pierce Imports, a good auto repair shop that is in Wakefield but they don't have a website.  The fourth result is an Auto Body shop and the fifth result is Northup's which is an appropriate result, and they do have a website but the website does not show.  It could be worse, but not much worse.  Results like these will drive people back to the yellow pages.

Why then do surveys show most people are happy with Bing results.  My explanation is that most searchers are not looking for local, and are happy with their results.  I have to think that local results as poor as the ones I am seeing in Bing will affect how many people use their search engine.