Good Starter Article

Here is a good article from the New York Times for all businesses but especially if you sell a product on the web.  NY Times Article on Small Business Websites

Portrait Photo in SERPs

Several months ago Google introduced authorship photographs appearing next to the title tag in the Search Engine Results Page (SERP).  A recent survey showed less than 10% of tech blogs taking advantage of this enhancement.  It is an enhancement because it can increase click throughs up to 15%.  Why the slow adoption?  I have two reasons:  The main reason is that there is so much information coming out constantly from Google, SEO news sites, blogs and twitter that it is overwhelming.  How to separate the wheat from the chaff?  How to stay ontop of what is happening and still get work done for clients?  This is a challenge for me and I think for most SEO's.  The second reason is that Google's instructions are difficult to follow and I think have an error in the code example.