Tuesday, July 24, 2012

Bing Update

Microsoft's search engine Bing is getting harder to ignore.  Last month 15% of searchers on the internet used Bing.  Mircosoft is using the same strategy to develop Bing that they used to develop many of their other products.  This strategy is to come to market with a product that is inferior to the market leader and to just keep pounding away improving their product and taking market share little by little.  Think here of Microsoft Word vs Word Perfect, Microsoft Excel vs Lotus, X Box vs Play Station.  Although I personally find Google's results better than Bing's results testing now shows that 82% of searchers are happy with Google's results and 81% of searchers are happy with Bing's results.

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