Saturday, July 7, 2012

Google Places Changes


With Google's migration from Places Pages to Google+ Pages there are some big changes.  Here are some of them.  
  • No more anonymous reviews. Result: harder to spam the reviews which is a good thing
  • In setting up a listing the number of categories is still five, but the numbers that show has been reduced to two.  Result: Harder to know what the competition is doing.  The first two categories are really important. 
  • Google Offers is now more prominent.  Result: Allows for a competitive advantage as many businesses do not use it.  
  • The business description has grown exponentially in importance because there is less information on the page, and the placement of the description is much more prominent.                                                                          Result: Spend time making sure the business description is perfect.  

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